Revitalizing the National Mango Board's brand and boosting sales.

The National Mango Board, grappling with a stagnant brand and the imperative to boost mango sales, engaged Bigeye to rejuvenate its image and implement a comprehensive multi-channel marketing strategy. Our approach included extensive audience research, leading to the creation of a modern brand identity and the development of an enhanced website. A multifaceted digital marketing plan, incorporating captivating videos and data-driven decisions, was implemented to maximize engagement. The collaboration resulted in a 23% increase in website visits and remarkable growth across key metrics, with video advertising up by 726%, paid social by 275%, and display advertising by 647%. These outcomes not only revitalized the National Mango Board's brand but positioned it for sustained growth, exemplifying the impactful results of a well-executed, holistic marketing strategy blending creativity, research, and analytics.